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A message from Christian Munoz
Here's the thing. I need to say something that nobody in this space has the balls to say. So I'm just gonna say it.
Every sales program you've ever bought was built on one lie. That you can't trust yourself. Think about it. In order for any of these guys to sell you their course, their blueprint, their 7-step whatever, they first have to convince you that you're not capable of figuring this out on your own. That's the prerequisite. That's the sale before the sale. And you fell for it.
You fell for it from Jeremy Miner. You fell for it from Josh Braun. You fell for it from whoever had the best-edited YouTube clip that week. And now you're walking around with a head full of scripts and objection handlers and NLP word tracks and cost-of-inaction questions and commitment loops and trial closes. And you still can't figure out why everything falls apart the second a real human being does something your playbook didn't plan for.
I'll tell you why. None of it is yours.
You adopted somebody else's certainty. You memorized somebody else's words. You're walking around on calls wearing somebody else's personality like a rented suit. And prospects can feel it. They can't always name what's off, but they feel it. That's why they ghost you. That's why they hit you with the "I need to think about it." That's why the close rate never gets past a ceiling no matter how many more techniques you pile on top.
The techniques are the ceiling.
And here's what kills me. Oren Klaff, who I worked directly under, he pointed out something about bad salespeople that I've never been able to forget. He said they change archetypes throughout the call. They start out as the ultra nice guy. "Hey how's it going? Yeah the weather's great over there. My uncle actually lives out there too." Then they turn into the grinding inquisitor and start hammering you with questions. Then they flip into the sham-wow guy listing features. Then they turn into the grand wizard connecting those features to crazy benefits. Then they become this sweet little angel with their trial close. "So what do you think? Would working together be a good idea?" And then when the prospect says no, they turn into the hungry wolf trying to loop every objection.
If you've changed personalities that many times in one call, my only question is who the hell are you gonna turn into after I give you my money?
That's what sales training does to people. It turns you into six different characters on one call. And every single prospect can feel it. They might not know what's wrong but they know something is. You want to know what trust looks like? Trust looks like one person. The same person at the beginning of the call as at the end. The same person when things are going well as when things go sideways. That's it. That's the whole secret. Be one person. But you can't be one person if you're running six different modes from somebody else's playbook.
Now let me really piss you off. If Jeremy Miner's blueprint actually worked? If you could really take personal success, package it into information, and hand it to somebody else to replicate? Then go back in time. Give 22-year-old Jeremy Miner his own blueprint. He wouldn't get the same results. Not even on himself. Because the blueprint isn't what made him successful. The thousands of conversations made him successful. The years of failing made him successful. The stumbling made him successful. And then he took the byproduct of all that, packaged it, and sold it to you like it was the cause.
That's not education. That's a scam with a refund policy.
Nobody teaches their kid how to walk. You don't sit a toddler down and go, "Okay, step one, engage your quadriceps. Step two, shift your center of gravity forward." The kid stumbles. Falls. Figures it out. And then walks for the rest of their life without ever thinking about it again. That's how skill actually works. You stumble your way into proficiency. And all you need is a guide who walks beside you and helps you make sense of what the world is already teaching you. Not a guru who convinces you that without their system you're helpless.
You know what generic advice is? Generic advice is the only industry that keeps poor people poor. If I wanted to destroy a rich man's wealth, I'd give him generic advice. And that's all these programs are. Generic advice dressed up in professional packaging. Here's the 7 steps. Here's the framework. Here's the system that works for everyone. No it doesn't. It can't. Because everyone is different. Every prospect is different. Every call is different. It's like trying to surf with a predetermined set of movements. You'd drown. You can only ride the wave that's in front of you.
If I ever write a book, shoot me. I'm serious. Because I'd hate it in six months. I'd have outgrown it. What I know is changing every single week. You're watching me get better in real time. So any product I freeze and put on a shelf is already dead the second I press publish.
I don't sell products. I sell me. In a real relationship. With a real student. Getting better together. That's Deal Team 6.
"The number one thing all sales trainers have in common is they convince you that you can't trust yourself."
That had to be the sale before the sale. Otherwise you wouldn't buy the course.Who you're actually dealing with
I was on a walk with my buddy Jed in Utah and we stopped to watch this big pile of ants. All of them doing their own thing, going in different directions. And I said, could you imagine if out of all these ants there was just one that was walking in circles? Because I feel like that's how God might look down at us. A big ant pile. Everybody doing their thing. And then there's just this one ant that keeps going in circles trying to figure out what God is doing.
That's me. I walk in circles. Literally. I pace my living room for six hours at a time. Last week I went to bed at 8:30 pm and woke up at 2:30 am and just walked circles in my house until the sun came up. That's how I figure things out. That's how all of this got built. Not in a classroom. Not from a book. From thinking harder and longer than anybody else was willing to.
I wrote a 250-page manifesto on sales before I ever coached a single person. Sat in Starbucks on page 250, looked up from my keyboard, looked around at everybody on their phones, and was like, wait. Nobody reads anymore. Shut my laptop. Went home. But the writing wasn't the product. The thinking that the writing forced was the product. And that's what you're getting when you work with me. Seven years of obsessive, painful, self-funded thinking applied directly to your specific problems.
Here's what you need to know about me as a person. I grew up below the poverty line in Detroit. When I was nine years old I was sleeping in a Grand Prix in Michigan winters with my nine-month pregnant mother. I made her a promise that I was gonna buy her a big house. I'm still on that mission.
Graduated with a 1.4 GPA. Didn't go to college. Became a commercial roofer at 18. Seventy-hour weeks on skyscrapers in downtown Detroit. Had dirty hands for a year straight. Listened to audiobooks so I didn't get in fights with my coworkers.
Committed to sales in my dead uncle's kitchen while listening to a Grant Cardone audiobook. Got hired at 19 to sell to Fortune 1000 CEOs with a 79-page sales script I'd written out by hand. Couldn't close a damn thing for nine months. Got fired. Became destitute. All I had was a laptop and a hamper full of clothes.
Fought my way back. And then a prospect said the thing that broke the whole system open. He said, "I wish you'd just talked to me instead of using all these scripted responses."
So I rebuilt. From zero. Studied Chris Voss for discovery. Studied Oren Klaff for pitch. Then Klaff saw something in me and I ended up working directly under him at his investment bank, Intersection Capital. He told me: "You're so good and so robotic that I don't know what you do on the weekends. And I wouldn't be able to guess. When people say no to you, they're not saying no to a person. They're saying no to a list of facts on a piece of paper."
That was the last piece. I needed to be a human being first. Expert second. And I needed to give people permission to reject a person, not a brochure. Because once they're rejecting a person, it gets a lot harder to say no.
From there Klaff placed me as the Director of Investor Relations at an investment bank that managed billions of dollars. I was 22 years old. No degree. No finance background. No investment experience whatsoever. They handed me a list of 140,000 accredited investors and a mandate to raise $50 million for a fund. And I raised it. Every dollar. Through cold calls and conversations. Just me and what I was able to put together and learn on my own. That job normally requires a master's from an Ivy League school and a five-year tenure at Goldman Sachs. I had a 1.4 GPA and a year of roofing calluses.
We're all just kids who got a little older. Nobody's really a grown-up. I learned that talking to hundreds of RIAs who couldn't even define the word risk. I'd open every meeting the same way. "What is risk?" And they'd say volatility. And I'd think, you're managing people's retirement and you don't even know what risk means. These are the people with the degrees and the licenses and the corner offices. That's when I realized there are no rules. The people who look like they know what they're doing are just the ones who've been doing it longest. Not the ones who've thought about it hardest.
I pioneered this territory by myself. I was the first one to do it. That's why nobody else is teaching what I'm teaching. And if you think that sounds arrogant, ask yourself: who do you want coaching you? The guy who figured it out? Or the guy who bought the guy's course?
"I don't care if you agree with me. I only care that you cannot disagree with me."
This is how I sell. This is how I teach. This is how you'll learn to think.Let's talk about you
I've coached closers across every kind of offer you can think of. And I'll tell you right now, the gap between where you are and where you want to be has almost nothing to do with what you're saying on calls.
Let me give you an example. You work at a shoe store. A nurse comes in and tells you she's on her feet 15 hours a day and she needs something comfortable. And then as you're helping her shop, she only picks up the shoes that light up when you take a step. You don't need sales training to go, "Hey, whether the shoes light up or not has nothing to do with how your feet feel when you take them off." Right? That's just being internally organized. That's just noticing when somebody's orienting themselves toward the wrong thing. But you can't notice that if you're too busy running your little discovery script in your head.
You've been poisoning yourself with what you thought was medicine.
The training made you more rigid. Not more skilled. It replaced your natural social instincts with a flowchart. And now any time something unpredictable happens on a call, your motherboard fries. Because the script doesn't have an answer for a real human being doing something you didn't rehearse for.
If that's what "trained" looks like, I'd rather work with somebody who has zero training and intact instincts. At least they're still dangerous.
Think about it this way. Sales is like dancing. And you learned how to waltz. And waltzing is dancing. But you meet a prospect who only knows how to tango. What do you do? You can't waltz with somebody who's trying to tango. But that's exactly what you're doing every time you run a rigid process on a human being who didn't read the same playbook you did. Every prospect is a different wave. And the only skill that transfers across all of them is being present on whatever wave you're riding right now.
Symptoms I see on every call review
Then you throw the process out on one call and close. And you can't explain why. That's not a mystery. The one call you won was the one call you were actually yourself.
You could teach a masterclass on NEPQ. And the second a prospect says something you didn't rehearse for, you freeze. That's not knowledge. That's expensive trivia.
Because you are everybody else. Same cadence. Same words. Same energy. When they say no to you, they're not saying no to a person. They're saying no to a list of facts on a piece of paper.
You're riding the brake the whole time wondering why the car won't move. Cars go a lot faster when you take your foot off the brake. People do too.
"If you limit your choices only to what seems possible or reasonable, you disconnect yourself from what you truly want. And all that is left is a compromise."
My favorite quote. The one I opened my career with.What you're actually getting
I need you to understand what you're buying. You're not buying a few calls a week. You're buying seven years of my life. Every conversation. Every offer. Every failure that taught me something nobody else knows because nobody else went through it the way I did.
When you get into DT6, my availability to you is real. You get off a call and something just happened that you can't make sense of? Call me. While the call is still fresh. I'll tell you exactly what happened and exactly how to think about it next time. That's not a feature of the program. That's just who I am. I do a lot of this for the love of the game. I coach the financial advisors for free because I love it. My ego likes being right and being first and being the best at this. I'm not gonna pretend that's not part of it. But the real thing is I care about my people.
No matter how much money you pay me, this will never be an even exchange. You will always have more of me than I have of you.
I'll tell you a story. I was coaching a group of financial advisors for months. At first they hated me. I'm young, I'm loud, I don't sugarcoat anything. The owner was trying to reel me in, telling me to tone it down. It got to the point where I told them I was done. And then on what was supposed to be the last call, everything shifted. They opened up. They showed me who they actually were. And at the end of the call, JJ Checky said a prayer for my mom who was going through a divorce at the time. And Darian's dad who was having health issues. Everybody prayed together. I called the owner afterward and said, you're not gonna believe what just happened.
That's the kind of relationship this is. If that makes you uncomfortable, you're in the wrong place. If it makes you realize this is what you've been looking for, keep reading.
It should take me about 30 seconds to solve a problem that took you months to create. Because I'm not starting from zero. I already know what's wrong. I've seen your exact problem in 50 different people. The value isn't in the volume of meetings. It's in the size of the realizations. And the speed at which you can get better with me isn't gradual. It's not linear. It's quantum. One conversation. Everything changes. Because the answer was upstream of everything else.
The sales problem is never just a sales problem. It's a you problem. Your identity. Your beliefs. How you see yourself. What you think you deserve. Until somebody cares enough about you as a person to tell you that to your face, you're gonna keep buying courses that treat you like a credit card with a Zoom account.
I can do in one meeting what nobody else can do in a year's worth of meetings. That's not arrogance. That's just math. You bring me your highest-leverage problem. I give you the highest-leverage solution. And then your whole reality changes because the answer was upstream of everything else you've been trying to fix.
But here's the one thing I can't teach. Courage. I can show you exactly where your leverage is. I can organize you so that the right behavior is automatic. I can hand you frames that make you bulletproof on any call, on any offer, at any price point. What I can't do is make you use them. That part's on you.
You are who you choose to be. And whatever reasons you have for working hard are just as made up as whatever reasons you have for not.
Winners win and losers lose. Some people are gonna recognize what's in front of them. Some aren't. I've been doing this long enough that I don't try to convince anybody at all costs anymore. You're either gonna get it or you're not. Both outcomes are fine with me.
But if you're reading this and something feels different. Not excitement. Not hype. Just this quiet recognition that somebody is finally describing the exact problem you couldn't name. Then we should talk.
That's the deal. 69 days to change how you think, how you show up, and how much money you make. No courses. No content library. No Slack group. Just me and you. Buy it or don't. I don't give a fuck.
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